Website planning
All successful website projects start with evaluation and planning. While redesigning and development are critical, the real work begins long before layouts are reworked and code is rewritten.
Auditing your current website objectively can be tricky and overwhelming. It helps to have a team in place that can prevent you from missing opportunities while also helping you stand out from your competition.
Building the foundation of a successful website
- What do your target users need and want from your website?
- Where are the gaps between what your current website does and what you’d like your ideal website to do? Are you looking to gain more leads? Better reach ideal customers? Shorten sales funnels?
- Aesthetically, is your site design modern? Does the content sync with your business culture and brand identity guidelines?
- Was your website developed with your audience’s needs in mind? Does your website efficiently communicate the right message to your ideal audience?
- Is your website delivering on your audience’s expectations with regard to design and functionality?
- Are clear and compelling calls to action included on every page?
- If you have custom functionality, does it work?
- Is your website responsive? Have you created a consistent experience for users on mobile devices and desktop computers?
- Is your audience base getting the most up-to-date message? It’s possible your business realities or marketing goals have changed since your website launched.
- Does your website function as an online sales marketing tool and/or client-nurturing engine?
- How clearly is content organized? Can users easily find what they need?
We’ll need to think through your content, visuals, design functionality, and determine how customers find, view, and use your site.
The Winning Website BlueprintTM
When it comes to describing how we start website projects, “detail oriented” is an understatement. .
During our six to ten week “blueprint” planning phase, we pore over the data and assets that you have available, meet with you to discuss the findings, and compile recommendations on what can be done, how long it will take, and what the ROI will be.
Most of our clients have had less-than-ideal previous experiences with a website agency and are worried about the results. That’s why we do the blueprint project—to answer these questions, set expectations, and get to know the true working partnership.
Following the evaluation process, you’ll clearly understand what will be difficult and expensive and how to manage both factors. We’ll also talk through what a reasonable timeline will look like and emerge from the process clear about how to execute.
Download the comprehensive guide to a successful website redesign project