Marketing strategy agency
Indianapolis marketing partner that delivers results
If you’re tired of frustrating tactics based on a “feeling” rather than data, it’s time to expect more from your marketing strategy agency. TBH Creative works with brands across a variety of industries, creating solutions that do what we promise.
Why choose us
Focus on your success
Our team takes a balanced, customized approach to your business goals from discovery all the way to launch—and beyond. We don’t just create successful projects; we create successful solutions.
Our marketing strategy agency’s portfolio speaks for itself, and we are happy to provide references.
Award-winning attention to detail
You know your business better than anyone, so our first step is to listen while you tell us about your business and market. We’ll then do some research on our own so that we really get to know the ins and outs of your industry and hot buttons for your audience.
This upfront effort is a proven way to make a significant difference in the end result.
Creative ideas and sound solutions
We are not a team of robots delivering a trendy campaign or templated strategy to every client. We work hard to understand each client’s industry and digital marketing goals, introducing fresh ideas every time.
Our objective is client success and satisfaction—today and tomorrow. We don’t just want to slap on a marketing band-aid that works for today. We want to help you manage, measure, and develop a marketing strategy that grows your brand. That’s how we’ve retained 99% of our clients since we started in business.
On-time, on-budget delivery
At TBH Creative, we cut through the fluff and prioritize clarity. We believe in delivering exactly what was promised—no surprises, just results.
From the initial proposal to project completion, we maintain transparency to meet your expectations. Each project is carefully managed to be on time, within budget, and free of unexpected surprises.
An energized extension of your team
When we work together, we consider ourselves to be part of your team. Together our marketing strategy agency will develop solutions that creatively address your business needs.
What do we bring to the team? We bring solid experience: our leadership team has developed digital marketing and web design solutions across industries for decades. We bring collaboration: we know how to bring people, technology, and creativity together. And we bring friendly faces: sometimes we even bring coffee and treats.
More than cookie-cutter marketers
Our team of experienced Internet technology, marketing, and design professionals shows up every day to every project proud to live up to our reputation.
1. Passionate experts
Our work is our passion, not just a job. We’re always learning and growing because excellence is our standard, and we love what we do.
2. Client obsessed
Your goals are our goals. When you succeed, our marketing strategy agency succeeds. Every project is focused on delivering results that bring our clients success.
3. Straightforward planners
We skip the buzzwords and focus on transparency. Clear objectives and realistic planning lead to successful projects.
4. Solution architects
When challenges arise, we dig deep, assess, and deliver strategic solutions. Nothing lights our fire like working with business leaders hungry for the best.
5. Reliable partners
With 20 years of experience, we’re upfront and confident in our work. You’ll get precise, honest assessments and results you can trust. That’s what keeps brands coming back to collaborate with our marketing strategy agency.
No guesses. Just data.
Reporting is recommended in all of our partnerships. Why? Because we want to be held accountable to our promise. If our marketing strategy agency says we’re going to do it, it will get done. On time, on budget, and on brand.
FAQs about TBH Creative
Find answers to common questions brands ask before partnering with our marketing strategy agency. Plus get some insights into what to expect if you start a conversation with us.
Any of these titles would work to describe the work we do and the services we provide. We have experts in everything from branding and paid ads to web development and social media marketing. The biggest successes we have seen in digital marketing come when all the pieces are in place and everything works together.
The questions are which do you need or what should be prioritized first? That’s not always an easy answer. We don’t believe in one-size-fits-all solutions. Every organization is at a different point in its marketing journey and asset collection. Plus with different goals, challenges, and budget limitations, marketing plans must be customized to best serve the needs of the organization and the targeted audiences.
When working with our marketing strategy agency, we’ll start out as your planning partner to define if you need more branding vs. web vs. advertising campaign services. Usually, it is a combination of a mapped-out plan with quick wins, foundational work, targeted campaigns, and reporting.
Real marketing transformation happens when you commit to tackling your business goals using a multi-faceted approach. We’ll meet you where you are and wear the hats necessary for marketing success.
When a potential new client calls our office, we hear a lot of questions, ranging from “Is your team experienced in websites?” and “Does your company do branding?” to “Will your agency help manage our paid ads?” and “What does your group NOT do?”
Since every business is different, we offer a wide range of services, and—on rare occasions when a project falls outside our area of expertise—we’ll use our connections to help you find the best partner to help you reach your goals.
Our marketing strategy agency’s core services are:
Some of the tactics that we use include:
All of us at TBH Creative believe that the most successful long-term partnerships happen when everyone is on the same page.
At our marketing strategy agency, we manage expectations by following this basic process when beginning a new engagement with a client:
- Marketing Partnership Master Plan
- Foundation and goal definition
- Audits and assessments
- Audience definition
- Recommendations and narrow scope
- Execute prioritized work and quick wins, set up reporting, build foundational assets, and begin promotion or advertising initiatives.
- Measure results
- Refine and repeat
Everything we do is based on “what are we going to track and measure,” “what results are expected or needed,” and “what does a successful project look like” before we even start doing any work. Without alignment on success measures, doing the wrong work and reporting on the wrong metrics is likely–plus with wasted spending.
With agreement and definition on reporting needs and success measures, we help our clients establish baselines, define positive ROI, and set up systems to track and measure. This could be Google Analytics reporting, custom dashboards in Looker Studio, or HubSpot solutions, to name a few.
The intricacies of measuring influence, lifetime value, and success against spend can take time and commitment.
We aim to report as deeply and thoroughly as needed to prove value and hit the established success measurements for every project or task.
Examples of reporting services provided by our marketing strategy agency include:
- Website conversion tracking
- Examination of campaign impressions and clicks
- Review of leads by zip codes, service lines, and tactics
- Analysis of market share percentage
- Evaluation of quarter-over-quarter and year-over-year goals affected by marketing
Results come in all shapes and sizes. We work through a strict process of defining goals, baselines, and priorities before any work begins. Then, plans are developed accordingly. Since our marketing strategy agency works with most clients on a variety of campaigns and foundational marketing activities, we see many different results.
We help brands define what success looks like and work together to track and achieve that mark. Below are a few of our biggest wins to tout:
- 100% track record of delivering projects on time and on-budget
- 80% increase in form submissions from website redesign within 90 days of launch
- 15% increase in mobile calls from website within 1 year after launch
- 32% increase in tracked surgeries attributed to marketing campaign
- 25+ awards for advertising excellence
Since 2004, we’ve worked with enterprise-level businesses in a variety of industries, from non-profits and hospital systems to tech brands and manufacturers. No matter the market, if you can tell us about your buyer, strengths, competition, and goals, we can build marketing campaigns, advertising strategies, and websites that meet your business objectives.
Founded in 2004 by Tatum B. Hindman, TBH Creative is named in honor of our founder and the value that drives her: honest creativity and pride in our work. Our marketing solutions are always grounded in strategic thinking and expressed in elegant design. We deliver results and always do what we say we will do.
Generally speaking, our marketing strategy agency often works with businesses that need help because:
- Their marketing isn’t showing results
- The competition is “out-marketing” them
- Their team needs extra support
- They broke up with an agency
- They’ve outgrown their website
- They need a strategic marketing plan
Otherwise, the fact that you are reading this page is a good sign and you are in the right place. If you are impressed by our samples of work, like the answers you have seen across this website, and want to work with an agency that is an extension of your team, those are all positive signs that we are a good fit.
The next step is to schedule a complimentary consultation.
During this initial call (about 20 minutes to start), we can get to know each other and talk about your challenges.
We’ve learned that while many prospects like what they see in our work, they have no idea how to buy marketing services successfully from us and want to know what to expect to start a partnership together.
So, here’s our sales process. Read on to understand whether beginning the conversation with us is right for you.
1. Call to find out if a meeting makes sense
Step one helps us know where this potential relationship is heading.
We want to know about your business and your reasons for reaching out to us. This helps our marketing strategy agency team discern if your challenges are difficulties we can help you manage. Once we determine that a meeting makes sense, we outline step two and set up an appointment for a meeting.
2. Meet to determine more details
In preparation for our second meeting, we assign you homework. This usually includes a list of things to think about before the meeting and a questionnaire.
We ask you about your current marketing, your team, what’s working (and what’s not), and desired results. We ask for these answers before we meet again—even if some responses include “I’m not sure” or “I want your help to determine.”
We spend about one hour digging into your needs. This is also a time for us to answer your questions. Often that involves many things in this FAQ list or the story behind our work samples.
We also talk through what makes a good or bad client for us. We want to ensure that our odds of effectively solving your issues are nearly 100 percent.
Examples of core questions
- Why did you reach out to TBH Creative? Why is this important?
- What results do you want/need to achieve?
- In six months or one year from now, what does success look like?
- Who are your competitors?
- What makes you different/strengths/weaknesses?
- What is essential to you in a partner?
- What is your timeline to start?
- Who are your top three audience targets/personas? Why?
- Following this discussion, we decide—together—if it makes sense to move into a blueprint project together.
3. Develop a comprehensive plan
The planning evaluation phase typically takes eight to ten weeks.
We’ll meet with more of your team via a group meeting and individual interviews to gather information necessary for recommendations. Different team members will answer customized questions that provide unbiased data and critical answers.
We pore over the data and assets that you have available, meet with you to discuss the findings, and compile recommendations on what can be done, how long it will take, and what the ROI will be.
Most of our clients have had less-than-ideal previous experiences with a marketing agency and are worried about the results. That’s why we do the blueprint project—to answer these questions, set expectations, and get to know the true working partnership.
Following the evaluation process, you’ll clearly understand what will be difficult and expensive and how to manage both factors. We’ll also talk through what a reasonable timeline will look like.
By this point, it’ll be clear to both of us what should be done. Then we move to execution.
We call this planning work the Marketing Partnership Master Plan and the Winning Website Blueprint.
We are a marketing strategy agency, and we sell our team’s time and expertise.
Our goal is to have price transparency. During our scoping exercise, we will open up our estimation documents to show how pricing was determined to give you a clear understanding of our workflow, associated costs, and what tasks are expensive/complex.
We also discuss what tasks are “must-have” vs. “nice-to-have” and label all tasks as small, medium, or significant in terms of effort and cost. There are always options within to discuss and finalize details.
Our prices vary, depending on factors such as:
- Level of competition
- How much foundational work is complete versus needs to be created
- In-house split work responsibilities
- The content creation workflow
- Collaboration efforts with other partners are also involved
- Reporting infrastructure already in place and systems
- Timeframe and urgency of the situation
- Design customization needs
- Development complexities and details
- Travel costs
If someone wants to work with us, we will work to find a way to make it happen—establishing clear expectations to go with the engagement.
We’re a passionate team that lives and breathes strategic planning, inspired website design, and stand-out marketing campaigns.
Client confidence and satisfaction drive us to push the limits of the digital landscape and brand experiences. Whatever the scope of your project, our marketing strategy agency is poised and ready to partner with you.
We give this work our all, and that shows in your results. See what we’re accomplishing with some of our top partners.
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