Case Study: Be Like Bill

Client since 2023

Website redesign for nonprofit organization supports continued growth

Be Like Bill is on a mission to increase awareness, education, and the availability of AEDs so everyday heroes can intervene and save more lives.

Seeking to enhance the organization’s online visibility and better communicate its mission, Be Like Bill partnered with TBH Creative to execute a strategic website overhaul and brand improvements.

Project goals—

Refine and expand the identity assets to elevate their mission
Develop new supporting tagline to amplify the organization’s goals
Improve website messaging to clarify Be Like Bill’s purpose
Enhance the site’s user experience for better engagement
Revamp the site’s design and navigational elements around audience needs
Set up a CMS that would facilitate easier, more timely updates

Read a Q&A with the client
Read what the client said on Clutch

Services

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Branding

Since the organization’s name—Be Like Bill—doesn’t include words that describe the organization’s mission, TBH Creative’s branding project was focused on making enhancements that would help explain what the group does (and the importance of its life-saving work).

In addition to making refinements to Be Like Bill’s existing visual brand assets (wordmark, color palette, supporting fonts, etc.), TBH Creative also wrote and designed a new primary tagline—”Act. Empower. Save.”—aimed at encapsulating the nonprofit organization’s ethos of empowering everyday heroes to have the courage and tools they need to take immediate action in the event of a cardiac emergency.

“We loved the approach the TBH Creative took as we went through our initial discussions with them. To us, this was more than just having a company redesign our website and marketing initiatives. There are a lot of companies that can do that work. The differentiator for us was how they took us through the process (what we were trying to accomplish and our goals) and, most importantly, where we bought in and vested. That was what set TBH Creative apart.”

Bill Schlies and Jeff Utzinger, Board of Directors

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