Case study: Classic Cleaners

Client since 2019

Investment in website homepage redesign and brand refresh boosts brand recognition

Classic Cleaners hired TBH Creative to help them assess their dry cleaning marketing strategy and identify opportunities to make tweaks to their marketing that would support their goals of building brand awareness and measurably increasing customers.

Goals—

Update brand identity elements (including modern typography, color palette, messaging, and more) and execute changes consistently in all marketing collateral (print and digital)
Move dry cleaning website to new, faster hosting to improve site speed
Create custom stock photography collection
Redesign and recode the website homepage to strengthen usability
Set up a reporting dashboard that ties all marketing efforts together and reveals which marketing efforts are working (and which aren’t)

Read a Q&A with the client

Results

500+ new customers within one year of marketing launch

4.3k influenced deals within one year of marketing launch

13k landing page views within one year of marketing launch

Services

Analytic Reporting Branding Creative Services Digital Marketing Inbound Marketing Paid Advertising Photography Web Design & Development

With the dry cleaning market shrinking due to a shift in buyers’ needs and new local competition, Classic Cleaners hired TBH Creative to help them create plans for increasing business by building brand awareness, launching campaigns in support of other service lines, building a system to track and analyze the results of all promotions, and more.

Branding

Classic Cleaners hired the TBH Creative team to update and expand its visual brand.

Our work included creating a more cohesive identity system (including a style guide, expanded color palette and fonts, custom photography, store signage with custom icons, social media templates, and more).

Classic Cleaners van wrap and service line icons

Wash and fold campaign

For Classic Cleaners’ campaign to increase laundry service customers, TBH Creative helped from start to finish.

Our work included keyword research, service line branding, magazine ads, digital screens design, custom photography, tracking and reporting setup and analysis, custom service line icons, Google ads, Facebook ads, and more.

Results

172 new contacts in the first year

Classic Cleaners Wash & Fold Laundry Service webpage on a smartphone

Colts campaign

After Classic Cleaners became an official partner of the Indianapolis Colts, TBH Creative helped by creating custom digital advertising graphics, landing pages, email marketing, print materials, LED signage, a radio script, and more.

Classic Cleaners digital ads on the Colts website

I would recommend TBH Creative to other companies looking for strategic marketing help. They have done an excellent job structuring our marketing initiatives with clear objectives, measurable goals, and timelines. They are responsive, creative, and organized. All of the marketing pieces they have created for us not only have a modern clean look but also align with our overall goals.

Steve Arnold
General Manager