Case Study: Florida Orthopaedic Institute

Client since 2023

Strategic rebrand and website upgrade to support practice growth and patient care

As Florida Orthopaedic Institute (FOI) prepared to merge with five other orthopedic practices, they needed more than a brand update—they needed a digital transformation. Their outdated website, nearly a decade old, no longer reflected the scale or quality of their care. After several unsuccessful agency partnerships, FOI turned to TBH Creative for strategic marketing leadership.

In our first year together, key initiatives included a complete rebrand, a new website focused on enhancing the patient journey, a communications campaign around the merger, and SEO and inbound marketing efforts to support service line growth.

Read a Q&A with the client

Results

18% increase in appointment request links within 3 months of launch

45% increase in views per active user within 3 months of launch

23% increase in organic search sessions in state within 3 months of launch

Services

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grandmother playing with hose with granddaughter

mobile screen preview of physician bio page

“TBH Creative was the perfect fit for Florida Orthopaedic Institute at a time when we needed them the most. We engaged them to enhance our branding in the market, design and replace our website and redesign our digital marketing approach. TBH Creative has a track record of success with orthopedic practices, and they exceeded our expectations with the project deliverables. In a short period of time, we are already seeing a return on our investment.”

Lee Levanduski, Chief Operating Officer

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