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Case Study: Indiana Hemophilia and Thrombosis Center

Client since 2018

Healthcare organization bolsters brand with a strategic website redesign 

The Indiana Hemophilia and Thrombosis Center’s marketing team hired TBH Creative to build a new website to support reputation-building marketing outreach efforts, communicate details about blood disorder research and treatment offerings, and serve as a nationally-recognized resource for educational information.

Goals—

  • Collect patient leads and physician referrals online
  • Improve user experience with copyediting, search engine optimization, and content reorganization
  • Simplify the process of making site updates through the integration of an easy-to-use content management system that doesn’t require advanced coding knowledge
  • Create a modern yet flexible design to accommodate future growth

Results

306% increase in local sessions within one year of launch
34% increase in site speed within one year of launch
11% decrease in bounce rate within one year of launch
IHTC homepage desktop web design
Landing web page
Care team web page
Physician detail web page
Interior web page

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