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Case Study: Megan S. Ott Foundation

2022 Silver Aster Award (Healthcare Event Marketing and Branding)
Client since 2011

Using the web to support fundraising

Since 2010, TBH Creative has supported the Megan S. Ott Foundation through on-going in-kind services—web design and coding, branding and logo development, website hosting, social media, video production, and other marketing work—to help the nonprofit tell their story and help them help families in need.

Goals—

  • Communicate with prospective donors, volunteers and grant recipients via any platform
  • Update their website and make sure it is presented clearly and with a strong identity whether viewed on a desktop, tablet or mobile device
  • Enhance the content on the website to include videos that tell their story in a more compelling fashion
Read what the client said on Clutch

Results

57% increase in page views within first year
89% increase in website traffic within first year

Services

Megan S. Ott Foundation website preview
Visit website
About Megan web page
Events web page
Sponsors web page
How we help web page

Brand strategy

TBH Creative developed all the visual pieces of the Megan S. Ott Foundation’s brand identify. Work included:

  • Logo
  • Coordinating graphic assets
  • Color palette
Megan S Ott Foundation logo and color palette bar

TBH Creative designed and developed promotional materials, branding assets, and other pieces of collateral in support of the Foundation’s annual fundraising event, A Night for Magical Moments.

  • Podium signage design
  • Event signage design
  • Event program design

Marketing campaign

TBH Creative helped the Megan S. Ott Foundation create marketing materials and other assets to support their first year-end fundraising campaign in 2018, which raised over $10K. Work included:

  • Social media posts (graphics, copy, and scheduling strategy)
  • Direct mail (fundraising brochure, letter, and mailing/return envelopes)
  • Emails
Year-end fundraising brochure

Video storytelling

Videos empower the Foundation to better tell their story, engage with their audience, and elicit action. Because of content like this, visitors are staying on the site 34% longer than they were the year before. Using this video as a public service announcement has helped attract 47% more visitors than before as well.

Megan S. Ott Foundation Promo

“The Megan S. Ott foundation is fortunate to have found TBH Creative. With the knowledge, guidance, and support from TBH Creative team, we have been able to build our online presence. The team could not be easier to work with, and they seem to always want to help in any way possible which is hard to find.”

nicole carnahan headshot
Nicole Carnahan, Board of Directors

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