Case study: Strategic Materials

An upgraded look to match new business initiatives

It’s a common problem: your business grows, you add new standards, your team has their hands full dealing with the everyday aspects of business and before you know it, your website is drastically out of date. It’s time for a website redesign from the bottom up—new architecture, updated design elements and new content.

This was certainly the case for Strategic Materials. They knew the website was one of their primary “faces” in the marketplace but they had let it get behind the times. They came to TBH Creative wanting to start with a sound strategy and then move into new design and content.

Goals—

• Better organize and present thought leadership resources, and allow for growth as content library expands
• Custom application to manage facility locations and map searching
• Updated, responsive website design to enhance their brand