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Digital strategy powers marketing success

There’s no one-size-fits all In digital marketing. Some businesses thrive with inbound strategies and regular content offers, while others see results with targeted email campaigns and Google search ads.

At TBH Creative, we don’t do cookie-cutter. We build a custom digital marketing plan on a sturdy foundation — a thorough audit, competitive analysis, and creation of detailed audience personas.

From there, we craft action plans that align with your goals. We’ll help you prioritize, plot activities out across a timeline, set up reporting measurements, and promptly move into execution.

What makes a successful marketing plan?

No guesswork. Just well-defined goals, detailed buyer analysis, evidence-based market insights, and a step-by-step plan that gets you on the optimal path to growth.

Tatum laughing in meeting

Goal definition

Clear, measurable objectives are the foundation of success. They align outputs with outcomes, driving more focused execution and stronger results.

Content audit

Understand how you’re leveraging content, and if you’re using the right messages, formats, and platforms to connect with your audiences.

Competitor analysis

Understanding the competition allows your brand to capitalize on gaps in the market and claim territory best suited for your offerings.

Campaign direction

Determine which creative approach best synchronizes the right combination of tactics to reach a targeted goal.

Persona definition

When you know your target audiences, you can craft marketing that speaks directly to their needs, desires, and pain points.
Persona Development

Promotion planning

The right mix of channels and tactics gets your content in front of the right audience at the right time, driving conversions.

Brand, website, and marketing audit

Discover what’s working and what isn’t to ensure that your digital presence is optimized for success and aligned with your overall goals.

Growth takes getting in the weeds

Marketing Partnership Master Plan 

Given that brands with a digital strategy are 60% more likely to meet their marketing goals, having a results-focused plan that defines priorities and steps to impact is a non-negotiable for growth. When describing how we start projects, “detail-oriented” is an understatement.

How it works 

During our six to ten week “masterplan” project, we 

  • Pore over the data and assets that you have available
  • Meet with you to discuss the findings
  • Compile recommendations on what can be done, how long it will take, and what the ROI will be

Why it works 

Most of our clients have had less-than-ideal previous experiences with a marketing agency and are worried about the results. That’s why we do the masterplan project—to answer these questions, set expectations, and get to know the true working partnership. 

What you’ll learn

Following the evaluation process, you’ll clearly understand 

  • Difficulty, cost, and how to manage both factors
  • What a reasonable timeline will look like 
  • How to execute

Looking for an interim marketing leader?

Trust us to take the reins for now – so you can develop a marketing team that works for good.

Learn more about our fractional CMO service.

Good strategy is more than a gut feeling

We’ll listen and work hand-in-hand with you and your team to develop an out-of-the-box plan that delivers.

Schedule a Call

Digital strategy FAQ

Get quick answers about working with our Indianapolis digital marketing and web design agency.

We ask for transparency from our clients so we can gather input from key stakeholders. By understanding audience needs and staying flexible, we can define goals and drive results.

Think we’re a good fit?
Let's talk.