Website planning
A successful site starts with thoughtful website planning services that connect audience needs to business goals. This process saves time and eliminates wasted effort, so your site delivers measurable results.
Build on strategy, not assumptions
Every TBH Creative website redesign project begins with analysis. We take an objective look at your current site—content, structure, SEO, accessibility, usability, and performance—to identify opportunities based on its strengths and weaknesses. This data-driven audit highlights what’s missing (and needs to be there), what’s good and should be kept, what requires fixing up, and what needs to go so you can move forward with confidence.
With insights in hand, we turn findings into a tailored strategy. This website project planning includes defining the scope of the redesign, aligning with your goals, and creating a plan that prioritizes the changes with the biggest impact. Instead of chasing trends and making decisions blindly, this structured process provides clarity at every step, setting you up for long-term success.
Services
Here are the types of services we deliver through our website planning process:
- Website audit and analysis (content, structure, technical, UX, performance, etc.)
- Website strategy development (including definition of audience needs, website goals, and project scope)
- Information architecture and site mapping
- Content planning and gap analysis (including SEO and keyword alignment)
- Accessibility and usability assessment
- Technical and platform recommendations
- Plan prioritization (what to do first, next, and later—with project scope, timelines, and resources all mapped out)
Strong website planning creates the foundation for a site that works harder for your business. Work with a website planning consultant from TBH Creative to put the right strategy in place and start your project with confidence.
The Winning Website BlueprintTM
When it comes to describing how we start website projects, “detail-oriented” is an understatement.
During our six to ten-week blueprint website planning phase, we pore over the data and assets that you have available, meet with you to discuss the findings, and compile recommendations on what can be done, how long it will take, and what the ROI will be.
Most of our clients have had less-than-ideal previous experiences with a website agency and are worried about the results. That’s why we do the blueprint project—to answer these questions, set expectations, and get to know the true working partnership.
Following the evaluation process, you’ll clearly understand what will be difficult and expensive and how to manage both factors. We’ll also talk through what a reasonable timeline for website planning will look like and emerge from the process clear about how to execute.
